Case Study: On Track with Chevrolet + GM Canada
Overview
Working with Kish Raveendran, we captured a content-driven track experience for GMC Canada and Chevrolet Canada, featuring both iconic gas-powered Corvettes and the all-electric Blazer EV SS.
The shoot took place at the Ron Fellows Driving Experience at Canadian Tire Motorsport Park, combining adrenaline, precision, and storytelling into one unforgettable project.
Challenge
The goal was to bring to life the excitement of Chevrolet’s performance lineup — not just the cars, but the full experience of speed, control, and innovation.
This wasn’t a static shoot. We needed to tell the story of performance at high speeds, across multiple vehicles, while balancing safety, creativity, and production logistics.
Approach
We focused on capturing motion, energy, and perspective, blending cinematic storytelling with authentic track-side action.
🎥 Behind the Scenes
Rotated between vehicles (Corvette Stingray, Z06, and E-Ray) with on-track coaching
Filmed while switching between cars and cameras in real-time
Chased golden-hour light through high-speed corners
Captured multiple perspectives: wide cinematic shots, drone flyovers, cockpit POVs, and tight detail work
Filmed while switching between cars and cameras in real-time
Chased golden-hour light through high-speed corners
Captured multiple perspectives: wide cinematic shots, drone flyovers, cockpit POVs, and tight detail work
⚙️ Skillset & Toolset
Equipment included Canon C300s, drones, action cameras, and POV rigs
Collaboration and communication were key, small crew, constant movement, and no room for error.
Collaboration and communication were key, small crew, constant movement, and no room for error.
Outcome
The final footage showcased not only the power of Chevrolet’s performance vehicles, but also the emotion of the track experience: precision driving, innovative engineering, and the thrill of pushing limits.
This project reinforced what drives us:
Ambition → Working alongside industry-leading talent
Creativity → Bringing fresh perspectives to every shoot
Fun → Balancing professionalism with energy and play
Creativity → Bringing fresh perspectives to every shoot
Fun → Balancing professionalism with energy and play
“Energy is contagious. Surround yourself with kindness, joy, and ambition, the people who genuinely lift you up.”
The result? A project that captured Chevrolet’s spirit of performance while pushing our own creative boundaries.
