Humanizing the Pitch Deck for a National CPG Brand
Client: Liz Gallagher, Co-Founder & Chef, Culcherd
Project: Headshots for a High-Stakes Pitch
Project: Headshots for a High-Stakes Pitch
Investors don't just invest in a product; they invest in the founders.
When we were scaling Culcherd and preparing for major capital raises (which eventually led to backing from Arlene Dickinson's District Ventures and the BDC), we realized our pitch materials needed to reflect the culinary soul of the company.
As Co-Founder, I stepped behind the lens to capture my business partner, Chef Liz. The strategy was simple but critical: translate her decades of culinary expertise, warmth, and relentless dedication into a visual narrative. We didn't just need headshots; we needed stakeholders to instantly trust the person behind the product.
In high-stakes environments, human connection is your strongest asset. This session was about making sure that before a single number was discussed, the integrity of the founder was already felt.
